About
Three companies. Hundreds of races. Two kids who keep me humble.
I'm Josh Sprague. I build consumer brands from the ground up — product development, supply chain, brand strategy, and all the unglamorous work in between. Orange Mud started in my garage and grew into gear trusted by endurance athletes worldwide. Seven Clay outfits brands with custom apparel worth wearing. Anvil & Acre helps manufacturers grow without the guesswork.
I believe the same things that make a good athlete make a good business: discipline, consistency, and a willingness to be uncomfortable. That's not a tagline — it's just what the work has taught me.
Values
Build to last. Shortcuts are expensive. Whether it’s a product, a brand, or a habit, I’m only interested in things that compound.
Stay close to the product. I’ve designed gear, managed supply chains, and still care deeply about every detail. The founders who win never stop being students of what they make.
Show up every day. I’ve toed the start line 500+ times. The biggest lesson racing has taught me in business: consistency beats intensity, every time.
Family is the why. The companies, the races, the early mornings — it’s all in service of building something my kids can be proud of and a life worth showing up for.